Wall Street Signals: Nightfood Launches Into Pacific Northwest With Northwest Grocers, Including Red Apple and Thriftway Markets

Nightfood Launches Into Pacific Northwest With Northwest Grocers, Including Red Apple and Thriftway Markets


Nightfood, Inc. (OTCQB: NGTF), the better-for-you nibble organization tackling America's evening time nibble issue, and the Official Ice Cream of the American Pregnancy Association, has started rollout into Northwest Grocers part stores all through Oregon and Washington State. 

Set up in 2004, Northwest Grocers (NWG) is the chief supplier of administrations to free food merchants in the Pacific Northwest. Adding up to 85 stores, NWG flags incorporate Red Apple, Thriftway, Select Markets, IGA Market, and that's only the tip of the iceberg. 

"Nightfood is an energizing and developing brand that conveys a fascinating and remarkable purchaser advantage," remarked Jason Adams, Manager of Merchandising for NWG. "We believe that giving better rest and unwinding bundled along with such an extraordinary tasting item is something that will truly reverberate with clients in our stores." 

Six kinds of Nightfood have been approved for arrangement, including Cold Brew Decaf, Midnight Chocolate, Cherry Eclipse, Milk and Cookie Dough, After Dinner Mint Chip, and top-rated flavor Cookies n' Dreams. The line will at first be accessible in around 25 stores promptly, including select Red Apple and Thriftway Markets, with a lot more part stores expected to add Nightfood to their stores before the special seasons. 

"We're glad to the point that Jason and his group share our vision for helping buyers unwind and appreciate better rest through better evening nibbling, and have granted us our first market dispersion west of the Rockies," commented Nightfood COO Jenny Mitchell. "It's a dubious year to foresee timing, however, we're planning to be accessible in each of the 85 NWG stores at the earliest opportunity." 

"This is another incredible achievement for our group," included Nightfood's Sean Folkson. "We are right now taking a shot at tying down more conveyance and other significant activities to propel the Nightfood brand as the pioneer in evening time explicit eating. We anticipate declaring extra improvements in the coming weeks."

About Nightfood Holdings:

Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc. 

Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the United States: Kroger (Harris Teeter), Albertsons Companies (Jewel-Osco and Shaw’s and Star Markets), and H-E-B (Central Market) as well as Lowe’s Foods, Rouses Markets, and other independent retailers.  

Nightfood won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers.   Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.

Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association and is the recommended ice cream for pregnant women.  There are approximately 3,000,000 pregnant women in the United States at any given time, and ice cream is the single most-widely reported pregnancy craving.  With more calcium, magnesium, zinc, fiber, and protein, less sugar, and a lower glycemic profile than regular ice cream, Nightfood has been identified as a better choice for expectant mothers. 

Nightfood is not just for pregnant women.  Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality.  

Nightfood was formulated by sleep and nutrition experts with ingredients that research suggests can support nighttime relaxation and better sleep quality.  Scientific research indicates unhealthy nighttime cravings are driven by human biology.  Willpower is also weakest at night, and stress is another contributing factor.  A majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking.

Because unhealthy night snacking is believed to be biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, will be a billion-dollar category.