Wall Street Signals: SmartMetric Reveals That 60% of Existing Credit Card Holders are Willing to Pay Sixty Nine ($69) Dollars for a Biometric Protected Credit Card

SmartMetric Reveals That 60% of Existing Credit Card Holders are Willing to Pay Sixty Nine ($69) Dollars for a Biometric Protected Credit Card

SmartMetric, Inc. (OTCQB: SMME): The estimated size of the market for biometric credit and debit cards is significant. While SmartMetric is not making any projections on the actual size of the market, a number of industry figures point to the outsized market size and potential.

According to EMVCo, which is a credit card standards body responsible for the licensing and rules governing EMV chips used on today’s credit and debit cards, more than 10 billion 1 EMV chip cards have been issued by banks globally.

SmartMetric contracted an independent consumer market research company to ascertain the potential consumer demand for a credit card with incorporated fingerprint biometrics. The survey was conducted in the USA of credit card users.

The questions and results of the consumer research survey are as follows:

1: Are you concerned about credit card or identity fraud?

Answered Yes: 80.1%

2: Would you pay for a safer biometric secured credit card that has a built-in fingerprint reader for your protection?

Answered Yes: 65.5%

3: What would you prefer to pay for a biometric fingerprint-secured safer credit card?

Answer 1: $69.95 onetime charge for the life of the card (3 years) 60.2%

Answer 2: $8.95 per month (includes identity theft insurance) 39.7%

Given these examination results and given the number of Mastercards gave by banks all throughout the planet, it's anything but an enormously huge potential market that SmartMetric has fostered its item for. 

The in excess of 10 billion chip-based credit and charge cards gave all through the world have been given by banks to give expanded card security. At this point adding unique mark biometric detecting innovation used to actuate the cards contact and contactless chip, it assumes security for acknowledgment cards to a higher level. 

Fascinating for SmartMetric and card giving banks is that the shopper research is showing that bank clients will pay for biometric Mastercard. This depends on the purchaser's longing to have a more secure innovation that guides in ensuring against card extortion. For bank card clients, the worry of card extortion works out positively past the monetary misfortune they could conceivably insight.

Card customers find the whole experience of having their financial safety violated unpleasant. It is a logical as well as an emotional reaction by consumers. The sense of violation along with the general concern for their financial safety is the main driving force as to why the research is showing so many existing card customers are willing to pay for a biometric card.

For card-issuing banks, also are advantaged by the increased security offered by biometric credit and debit cards, while at the same time being able to turn their cards into a revenue-generating new source of income, making the credit card a new consumer device in its own right.

SmartMetric is the inventor and manufacturer of electronics that fit inside credit and debit cards.

The SmartMetric fingerprint scanning technology inside the card allows the user to secure their credit card using their own fingerprint. It also allows payment networks to be confident that the person making the transaction is indeed the person to whom the card has been issued.

Fingerprint biometric secured credit and debit cards by SmartMetric have been designed around the chip that has now become the standard on newly issued cards within the credit and debit card industry. Touching a small sensor on the surface of the card causes a fingerprint scanner that reads and matches the card users’ fingerprint in less than a second. Following a fingerprint match, the card's surface chip is then activated allowing the card to work in a card reader at a point-of-sale terminal or ATM.

Touch and store read once technology, developed by SmartMetric for its biometric card, allows mass card-issuing financial institutions to issue their cards directly to consumers without the need for consumers to come into a bank branch. This is an important feature of the SmartMetric biometric card since most new card issuance particularly in the USA is done via the mail.

SmartMetric is a USA-based company with sales and marketing partnerships in Latin America, Europe, and the United States. Engineering of the biometric card electronics is done in-house and is the owned intellectual property of the company.

SmartMetric has issued patents and patents pending surrounding its biometric card technology.

To view the SmartMetric Biometric Card please follow this link - Video of the SmartMetric Biometric Card. To view the company website: www.smartmetric.com

EMV is a registered trademark of EMVCo

SmartMetric, Inc.
Chaya Hendrick
Tel: (702) 990-3687