Wall Street Signals: TECH MAHINDRA INKS AGREEMENT WITH VSBLTY (OTC: VSBGF) & INTEL TO CREATE THE FIRST DIGITAL IN-STORE MEDIA NETWORK THROUGHOUT LATIN AMERICA

TECH MAHINDRA INKS AGREEMENT WITH VSBLTY (OTC: VSBGF) & INTEL TO CREATE THE FIRST DIGITAL IN-STORE MEDIA NETWORK THROUGHOUT LATIN AMERICA



VSBLTY Groupe Technologies Corp. (CSE: VSBY) (Frankfurt 5VS) (OTC: VSBGF) (“VSBLTY”), a leading software provider of security and retail analytics technology, and Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services, today announced the signing of a four-year agreement to manage services for roll-out, operations and analytics related to Intel/VSBLTY video cameras, screens and hardware required to establish the first international digital in-store media network in more than 50,000 Modelorama stores and neighborhood bodegas throughout Latin America.

The undertaking, which likewise incorporates Mexico's Grupo Modelo (part of the AB InBev group of organizations) Intel® Corporation, and Retailigent Media, will make the biggest advanced in-store media network in Latin America. As well as being a global publicizing organization, it will accommodate the coordination of store traffic and client mysterious socioeconomics, combined with day-by-day deals, basic activities related information, and constant security, fueled by Intel® NUC, VSBLTY man-made brainpower, and Intel vPro® Platform for far off administration. 

Tech Mahindra will give foundation acquisition and calculated help and examination based oversaw benefits and will likewise be liable for network checking and the executives, far off help, and on-location investigating.

VSBLTY Co-founder & CEO Jay Hutton said, “The deployments are already underway in Mexico, Ecuador, Colombia, and Peru. Once the international network is fully operational, consumer package goods brands will be able to advertise to Latin American shoppers right at point-of-sale where buying decisions are made,” he added. Hutton also said that VSBLTY will be supplying all its proprietary software, licensing for analytics, and visual display. “Tech Mahindra gives us the scale and monitoring ability that will be key to the successful monetization of this network. They are critical to our achieving the first-year goal of 5,000 locations,” Hutton added.

“Harshul Asnani, Global Head of Technology Business at Tech Mahindra, said, “The partnership is a step towards strengthening our business relationships, and we look forward to collaborating with VSBLTY to enhance the delivery model by bringing our global capabilities, expertise, and experience to this project.”

“Adding Tech Mahindra to our delivery model addresses scale for us,” said Rodrigo Valesco, CEO of Retailigent Media. “Now we can confidently drive advertisers to this unique network with confidence that it will be robust, highly available, and built using the best possible Intel technology,” he concluded.

VSBLTY technology provides enhanced customer engagement and audience measurement including store traffic and customer demographics. The software has been designed from the bottom up to collect anonymous video analytics that is designed to protect consumer privacy but provide advertisers with macro measurement data to gauge advertising effectiveness. VSBLTY is committed to strict adherence to all relevant jurisdictional guidelines and regulations. Its industry-leading VisionCaptor™ and DataCaptor™ software combine motion graphics and interactive brand messaging with cutting-edge computer vision measurement and insights.